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To add a Flash file:

  1. Go to the Campaign overview, click Campaigns in the left navigation menu of Adhese.
  2. Click the campaign for which you want to upload a creative.
  3. Click the Creatives tab, this opens the Creative overview. The Creative overview lists all creatives that are uploaded for the selected campaign.
    Creatives overview - click for larger view
  4. Click the Add Flash button. This opens the New creative screen.
    Add a Flash creative - click for larger view

Specify the details of the creative under the following headings:

General

  • Adhese automatically generates an ID after you save the creative.
  • Give the creative a meaningful and obvious name in the Name field. An obvious name makes it easy to recognize the creative in the next step when the creative is attached to a booking. If no name is provided, Adhese will use the filename of the uploaded SWF file. 
  • In the Format field, click the Select format link. This opens the List of formats modal window. Select the right format with the correct dimensions from the list and click the Save button.
  • The Last updated field denotes when the creative was updated for the last time.

Target URLs

  • In the Target field, determine whether the URL of the target or landing page should open in a new browser tab or in the same browser tab of the visitor. The default setting is set at new window. To change the default setting:
    • Click in the Target field on new window. This opens the Target of link modal window window.
    • Select same window to open the landing page within the same tab.
    • Click the Save button.
  • In the Select target field, determine the target URL or the URL of the landing page. Click the show more URLs link to add multiple target URLs to the creative. The URL can contain maximum 500 characters.

    You may omit http:// from the target URL as Adhese will automatically add http:// to the URL. If the target URL is over a secure connection, you must add https:// to the target URL.

Tracking

  • Adhese monitors each campaign, booking and creative and reports are available in the Adhese interface. It is also possible to let a third party monitor a creative. The client needs to provide a tracking URL. Insert this URL in the Tracking URL field. For more information about the tracking URL, refer to Third-party tracking.

Extra

  • The Extra field 1 and 2 input fields are custom input fields depending on the chosen format and template. These fields are used for adding extra functions, such as adding a background colour to a wallpaper ad.

Upload files

A format needs to be selected before you can upload a file.

To upload a file, click the Main file button. The filename should have a .swf filename extension.

After uploading a Flash file, you can select the Window Mode (wmode) property from a drop-down. The default value is set at opaque

The wmode property controls the layering, positioning, rendering, and transparency of Flash content in the browser. Choose one of the following options from the drop-down:

  • wmode=opaque: The Flash content is layered together with other HTML elements on the page. The .swf file is opaque and hides everything layered behind it on the page. This is the default setting.
  • wmode=transparent: The Flash content is layered together with other HTML elements on the page. The background colour of the Flash file is transparent. HTML elements beneath the Flash file are visible through any transparent areas.
  • wmode=gpu: This option uses additional hardware acceleration on mobile devices and some TVs that are connected to the Internet. In contrast to the other wmode values, pixel fidelity for the display of list graphics is not guaranteed.
  • wmode=direct: This mode delivers the highest performance playback. By using the fastest or direct path to screen the Flash content renders directly. The direct mode avoids the overlapping of Flash content with HTML elements, such as overlapping HTML menus.

While a .swf file is uploaded, Adhese checks a number of possible issues such as the correct implementation of the clickTAG (see How to add a clickTAG?). If something is wrong, the .swf file is not uploaded and Adhese gives an error notification. 

If you are convinced that an error notification is not justified, you can disregard it by simply checking the Ignore errors (only for me) box under the Alternative creative section and upload the file again. 

Save

Click the Save button after the .swf file is uploaded.

You have the option to simply save the booking by clicking on the Save button. When clicking the arrow next to this button several saving options become available in a drop-down menu:

Save and create bookingSaves the current creative and opens a new create booking screen
Save and create Flash CreativeSaves the current creative and opens a create Flash Creative screen
Save and create Image CreativeSaves the current creative and opens a create Image Creative screen
Save and create 3rd party CreativeSaves the current creative and opens a create 3rd party Creative screen
Save and create Advar CreativeSaves the current creative and opens a create Advar Creative screen
Save and create HTML5 CreativeSaves the current creative and opens a create HTML5 Creative screen
Save and go to traffic screenSaves the current creative and goes to the traffic screen for that creative

More files

If a Flash creative consists of more than one file, you can add these extra files to the creative. After a format is selected, a new section becomes available: More files. This section enables you to add up to six files to a creative. Click More files... to expand this section. Five buttons, that make it possible for you to upload more files, appear.

Alternative creative

Some platforms, like iOS, block Flash. Adding an alternative creative ensures the creative will be displayed to visitors of any platform.

After you have uploaded and saved the Flash file, click the Create a new alternative creative link. This opens a new window in which you can define and upload the alternative creative or image file. For more efficient creative handling, the applicable values of the original creative are used as initial values for the alternative creative.

Refer to Add an image in which we describe the process of adding an image. 

Preview

After the file is uploaded, a visual preview of the creative appears. Check if there are no errors. 

You can switch between the actual size of the creative and its thumbnail. To show the actual size, click the [ show actual size ] link or click the [ show thumbnail ] link to show the thumbnail. 

If the .swf file contains an action script with an HTTP request, various browsers may block the preview because the Adhese interface connects through HTTPS. It depends on the kind of browser what should be done in order to preview the creative:

  • In Google Chrome, click the shield button that is situated on the right of the browser's address bar. Click the Load unsafe script button to enable the preview of the Flash creative.
    How to preview a Flash creative in Chrome
  • In Mozilla Firefox, click the shield button that is situated on the left of the browser's address bar. In the drop-down menu, choose Disable protection for now.
    How to preview a Flash creative in Firefox

Link to live preview

You can preview the creative in its context after the file is uploaded and saved. Use this feature to check if there are no errors (see the next paragraph). We recommend to check the live preview in more than one browser. No impressions will be counted while previewing a creative in the live-preview mode. For more information about live previewing a creative, refer to Live preview a creative.

A link to the preview will only be available if there is a booked position with the same dimensions as the format selected for the creative.

The URL of the live preview can be copied and forwarded to the advertiser to check if the creative is shown the way the advertiser wants the creative to be shown.

Checking the URL of the uploaded creative

After you have uploaded and saved the Flash creative, the URL of the landing page needs to be verified. To verify the URL:

  1. Do one of the following:
    • Click on the preview of the creative in the Adhese interface, or
    • Click on the creative in the live-preview mode.

    A new page is opened. If the URL is correct, the following message appears:

    Click tracking notification message 
    If the above message does not appear, Adhese does not measure any clicks.

  2. Click the link in the message to check if the URL goes to the actual landing page.

    If the preview does not click through, the .swf file may not contain the clickTAG. For information about how to add a clickTAG correctly, refer to How to add a clickTAG?

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