Skip to end of metadata
Go to start of metadata

To add a new campaign:

  1. Click Campaigns in the left navigation menu of Adhese. This opens the Campaign overview.
    Campaign overview - Click for larger view
  2. Click the Add campaign button. This opens the Header tab of the campaign with a blue coloured header.
    Campaign header - click for a larger view

The Campaign header contains general campaign information, divided into three columns:

  1. Campaign, 
  2. Client, and
  3. Internal.

To save a campaign, it is required to give a name to the campaign. You can still save a campaign if you did not fill in a compulsory field. However, the header status will be red and the compulsory fields are set to their default value.

During the setup of the Adhese account, the client decides which fields are compulsory to complete. It is possible to determine rules to require certain users or user levels to complete one or more input fields.

Campaign

Campaign name

Give a name to the campaign in the Campaign name field. A unique, unambiguous name ensures it is easy to identify and locate the campaign. It is required to give a name to the campaign before you are able to save the campaign.

Priority

Select the priority of the campaign from the Priority drop-down.

The priority of a campaign determines how important it is for a campaign to achieve its objectives within the specified time span, relative to other campaigns. The priority of a campaign is one of the variables that decides whether the delivery of a campaign will take precedence over competing campaigns or not. Competing campaigns are campaigns that are booked at the same position.

Multiple priority levels are available in the drop-down menu to rank campaigns based on their importance. Some typical examples of priority levels are: paying, exchange, and inhouse.

Priority levels are defined during the implementation process.

User levels

Priorities are linked to the profile of Adhese users. If someone is responsible for the sales of in-house products, this person can only create and view campaigns at the in-house priority level or at a lower priority level. This prevents the misuse of priorities and ensures a proper campaign delivery. Refer to Create a new user to set the maximum order priority of a user.

RTB

Priorities also set a default value to determine whether or not a campaign is allowed to compete with RTB. These settings are determined in your Adhese account set up. 

Budget

Enter the campaign budget in the Budget field. The budget equals the cost of a campaign and does not influence the delivery.

Sum of booking prices

The sum of the booking prices equals the sum of the budget of the bookings that are part of the campaign. The budget of an individual booking is determined in Add a booking: Booking price.

To reach unit

A campaign can have an objective or a goal associated with it. Select one of the following units from the To reach unit drop-down:

  • Impressions
  • Clicks
  • Unique visitors
  • Tracking of certain events, for example leads, purchases, etc.
The first two options are implemented by default. The other two are optional and can be implemented upon request.

To reach volume

Enter the number of impressions, leads, … a campaign needs to reach before its delivery can stop in the To reach volume field.

It is possible to define and combine multiple goals as an individual booking of a campaign can also have an objective associated with it (see To reach and Unit).

The delivery of a campaign will cease:

  • If the campaign has achieved its goal, or
  • If each individual booking of the campaign has achieved its goal.

Therefore, if you are planning to combine multiple goals, ensure some logic between the to reach volume of a campaign and its individual bookings.

A volume in the to reach volume field in the Campaign header only distributes the volume over more than one (AUTO) booking if all bookings have the same begin and end date.

You can combine SOV and AUTO bookings with a to reach volume in the Campaign header but it has to be logical. For instance, you can have a 100% SOV booking on the first day of the week followed by an AUTO booking without a volume for the rest of the week but the to reach volume must be larger than the estimated, forecasted volume of the 100% SOV booking.

Sum of booking volumes

The sum of booking volumes equals the sum of all volumes that are added to each booking.

Compete with RTB

Optional, depends on your Adhese configuration.

This part comes in view after saving the campaign.

Determine whether all bookings of a campaign should compete with Real-Time Bidding or RTB revenue, by enabling the Compete with RTB checkbox. 

In the above image, the default RTB value for the chosen campaign priority states that the campaign is not enabled to compete with RTB. The on radio button is ticked to allow for competition. 

You can also define this setting at the level of an individual booking. For more information, refer to Add a booking: How. If one or more bookings are not allowed to compete with RTB revenue, the RTB checkbox in the Header tab of a campaign will on the one hand denote the number of bookings that are allowed to compete and on the other hand the number of bookings that cannot compete with RTB revenue. 

Language

Choose the language of the reports and invoices from the Language drop-down. The following languages are available: Dutch, French, English, and German.

Client

The following list of input fields are optional and do not affect the start or delivery of a campaign. These input fields are particularly useful to add additional information to the campaign or invoice.

To add the Advertiser company (or the client of the campaign):

  1. Click Add advertiser company. This opens the Advertiser company modal window.
  2. Search for the company or add a new company right away.
  3. Click Save.

To add the Invoice company (or the party to whom you bill the campaign):

  1. Click Add invoice company. This opens the Invoice company modal window.
  2. Search for the company or add a new company right away.
  3. Click Save.

To add the Media company (or the party providing the visual creative files for the campaign, such as a freelance designer or advertising agency):

  1. Click Add media company. This opens the Media company modal window.
  2. Search for the company or add a new company right away.
  3. Click Save.

To add an Intermediary company (for example a media network):

  1. Click Add intermediary company. This opens the Intermediary company modal window.
  2. Search for the company or add a new company right away.
  3. Click Save.

To add an Client contact (or the person who represents the client):

  1. Click Add client contact. This opens the Client contact modal window.
  2. Search for the contact or add a new contact right away.
  3. Click Save.

To determine the Commission (or the percentage of the budget or price that you pay to an agent), type in the percentage in the Commission field.

Internal

The following input fields are optional and do not affect the start or delivery of a campaign. These input fields are mainly used for public and/or internal comments.

  • If there exists a link with an internal system, for example an internal invoice system or a customer relationship management program, provide an internal ID or key in the InternalID field.
  • If there exists a link with an external party or system, like a third-party ad server or invoicing system, provide an external ID or key in the ExternalID field.
  • Choose a publisher from the Publisher drop-down.

    The drop-down only shows the publishers and/or sub-publishers you are assigned to (as defined by the Company property for your user profile, see Create a new user). Selecting a publisher will also filter the available positions for a booking.
  • To add one or more Account managers (or a point of contact at the publisher's side):
    1. Click Add account manager. This opens the Account manager modal window.
    2. Select one or more users from the list.
    3. Click the Save button.
    The users that get assigned as the Account manager, have access to the campaign.
  • Provide a public comment, like a notification about the campaign's premature ending, in the Public comment field. A public comment will appear on the invoice report.
  • Provide an internal comment, for instance the need to monitor the campaign closely because of the importance of the client, in the Internal comment field. An internal comment is only visible in the Adhese interface.

Save a campaign

Do not forget to click the Save button to save the campaign. After you have saved a campaign, you can add one or more bookings to the campaign.

You have the option to simply save the booking by clicking on the Save button. When clicking the arrow next to this button several saving options become available in a drop-down menu:

Save and create bookingSaves the current campaign and opens a new create booking screen
Save and create Flash CreativeSaves the current campaign and opens a create Flash Creative screen
Save and create Image CreativeSaves the current campaign and opens a create Image Creative screen
Save and create 3rd party CreativeSaves the current campaign and opens a create 3rd party Creative screen
Save and create Advar CreativeSaves the current campaign and opens a create Advar Creative screen
Save and create HTML5 CreativeSaves the current campaign and opens a create HTML5 Creative screen

Metadata

You can create custom metadata fields to add to a campaign. Metadata provides additional information about the campaign. A typical example is the sector in which an advertiser operates, such as car manufacturers or financial institutions.

Metadata makes it possible to compare and benchmark the performance of similar campaigns. Besides, metadata gives the possibility to avoid the appearance of competitive advertisers at the same web page.

To add metadata to a campaign, first add a campaign property to your Adhese account:

  1. Go to the Administration screen. Click Admin in the left navigation menu.
  2. Under General, click Campaign properties. This opens the following screen.
    Campaign properties
  3. Enter the name of the campaign property in the first (or left) Group field, for example Sector.
  4. Enter a code or ID for the campaign property in the second (or right) Group field. The code can be equivalent to the name of the property.
  5. Click the Save button.
  6. Provide the different options of the campaign property in the Elements field. Enter a name in the first (or left) field and a code or ID in the second (or right) field. Click the Save button to add an additional option to the campaign property.
  7. To save the campaign property, click the Save button next to the Group field.

After you have saved the campaign property, a new section appears in the Header tab of a campaign: Fields. Here, you can define the campaign property.

Campaign header tab with metadata - Click for larger view

Assume you have just added Sector as a campaign property to your Adhese account. To add a specific Sector to a campaign:

  1. Go to the Campaign overview. Click Campaigns in the left navigation menu.
  2. Click the campaign for which you want to add metadata. This opens the Header tab of the campaign.
  3. Click Add Sector. This opens the Sector modal window.
    Sector pop-up

  4. Choose a sector from the list. The Sector modal window closes after a specific sector is chosen.
  • No labels