Adhese employs cookies to support a range of the Adhese ad serving features. Cookies are small packets of data files that a server sends to the directories of a browser while a visitor opens a web page. When the visitor subsequently accesses the same web page, the browser will retrieve the cookie and return it to the relevant server. The browser only returns a cookie to the server that sent the cookie in the first place.
Adhese & cookies
Why does Adhese set cookies?
Adhese employs a single cookie, named adhese2, for the purpose of data analytics and frequency capping. The adhese2 cookie contains a unique value to identify a previous visitor, but does not contain any personal information to identify someone. This cookie enables publishers to keep a tally of, for example, the number of unique visitors and the number of times a specific ad has already been delivered to a given visitor.
Additionally, Adhese uses cookies for behavioural targeting. For example, if you wish to target visitors who have exhibited an interest in sports, you can store a sports cookie in the browser of your visitor.
For a complete list of Adhese cookies, see Cookies.
How does Adhese set cookies?
The Adhese Ad Server sends a cookie to a browser when a visitors opens a web page of a publisher for the first time. More specifically, Adhese sends the adhese2 cookie when it receives a first initial request from the browser.