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Each overview of an individual booking is equipped with a booking dashboard. This dashboard is located beneath the Campaign dashboard (see Campaign dashboard). 

Booking dashboard - click for a larger view

This dashboard shows the following booking data and metrics:

  • Start and end date of the booking;
  • Total number of days the booking is running, together with a progress bar indicating the number of passed days;
  • Total number of booked impressions;
  • Reached impressions or the total number of served impressions, up until the last hour;
  • Percentage of served impressions relative to the booked impressions, together with a pie chart that visually indicates the progress. If the percentage is higher than 100%, more impressions have been served than initially asked for;
  • Total number of impressions for the past seven days
    • A bar chart denotes the daily impressions. The weekends are indicated with a darker colour, while today is coloured orange;
    • Below this bar chart, you see the number of impressions that have already been served today;
  • Delivery rate (DR), or the total number of delivered impressions served as a percentage of the expected impressions until now. The DR indicates the speed of the delivery of a booking. For more information about the delivery rate, refer to Delivery overview;
  • % Inventory or the inventory share: the percentage of the position's available inventory reserved by the selected booking.
  • Total number of delivered clicks;
  • Total number of contacts;
  • Total number of clicks for the past seven days
    • A bar chart denotes the daily number of clicks. The weekends are indicated with a darker colour and today is coloured orange;
    • Below this bar chart, you see the number of daily clicks that have already been delivered can be found below this bar chart;
  • Click-through rate: the number of clicks as a percentage of the total number of impressions;
  • Click-through rate/contacts: the number of clicks as a percentage of the total number of contacts;
  • Total budget;
  • The estimate of today's budget;
  • eCPM, or the effective cost per 1000 impressions. The eCPM is calculated by dividing the total earnings by the total number of thousands of impressions. The eCPM gives an idea of how much a booking would have cost if sold on a CPM basis. This allows for comparisons between different bookings or campaigns;
  • eCPC, or the effective cost per click. The eCPC is calculated by dividing the total earnings by the total number of clicks.
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