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Each overview of an individual booking is equipped with a booking dashboard. This dashboard is located beneath the Campaign dashboard (see Campaign dashboard). 

Booking dashboard - click for a larger view

This dashboard shows the following booking data and metrics:

  • Start and end date of the booking;
  • Total number of days the booking is running, together with a progress bar indicating the number of passed days;
  • Total number of booked impressions;
  • Reached impressions or the total number of served impressions, up until the last hour;
  • Percentage of served impressions relative to the booked impressions, together with a pie chart that visually indicates the progress. If the percentage is higher than 100%, more impressions have been served than initially asked for;
  • Total number of impressions for the past 7 days
    • A bar chart denotes the daily impressions. The weekends are indicated with a darker colour, while today is coloured orange;
    • Below this bar chart, you see the number of impressions that has already been served today;
  • Delivery rate (DR), or the total number of delivered impressions served as a percentage of the expected impressions until now. The DR indicates the speed of the delivery of a booking. For more information about the delivery rate, refer to Delivery overview;
  • % Inventory or the inventory share: the percentage of the position's available inventory that is reserved by the selected booking.
  • Total number of delivered clicks;
  • Total number of contacts;
  • Total number of clicks for the past 7 days
    • A bar chart denotes the daily number of clicks. The weekends are indicated with a darker colour and today is coloured orange;
    • Below this bar chart, you see the number of daily clicks that are has already been delivered can be found below this bar chart;
  • Click-through rate: the number of clicks as a percentage of the total number of impressions;
  • Click-through rate / contacts: the number of clicks as a percentage of the total number of contacts;
  • Total budget;
  • Estimate of today's budget;
  • eCPM, or the effective cost per 1000 impressions. The eCPM is calculated by dividing the total earnings by the total number of thousands impressions. The eCPM gives an idea on how much a booking would have cost, if it had been sold on a CPM basis. This allows for comparisons between different bookings or campaigns;
  • eCPC, or the effective cost per click. The eCPC is calculated by dividing the total earnings by the total number of clicks.
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