The Price section of the Booking header enables you to set the pricing details of a booking, such as a pricing model and corresponding unit price.
The following input fields are optional to fill out and do not affect the start or delivery of a campaign.
- Select the pricing model by which to charge a client from the Pricing type drop-down. Select one of the following pricing models:
- CPM or cost per mille, the cost per thousand impressions for an ad.
- CPD or cost per day, the daily cost to serve an ad.
- CPC or cost per click, the cost for a single click on an ad.
- CPL or cost per lead, the cost per action, such as a download, subscription to a newsletter, request of a brochure, …
- CPP or cost per period, the cost for a fixed delivery period, independent from the number of impressions or clicks.
- ADM or administrative cost, a cost that is unrelated to a volume or time period.
- Determine the price a client has to pay per thousands impressions, per day, per click, per lead, or per purchase in the Unit price field.
- The unit price is multiplied by the reached volume on the basis of which the client is invoiced in the Calculated price field.
- To add a discount or surplus (in terms of a percentage or fixed number), click the Add discount link. This opens the Add discount modal window where you determine the Discount type and select a comment. A discount is often applied for high volumes of bought impressions or specific packages.
- The Total price field equals the calculated price minus the discount or plus the surplus.
- The Campaign budget field repeats the budget of the campaign.