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If a campaign is selected, its overview appears. The top of this overview shows a campaign dashboard. The Campaign dashboard is also visible in each Booking and Creative overview. 

Campaign dashboard - click for a larger view

The Campaign dashboard summarizes the performance of the campaign's bookings, based on the following information and metrics:

  • Start and end date (start of the earliest booking and end of the latest booking);
  • Total number of calendar days the campaign is running, together with a progress bar indicating how many days have passed by;
  • Total number of campaign days between the start and end date, or the total number of days when bookings are running. If a campaign consists of 2 bookings, each running 5 days, the total number of campaign days is equal to 10;
  • Total number of booked impressions of all bookings in the campaign;
  • Reached impressions or the total number of served impressions, up until the last hour;
  • A pie chart, indicating the delivered impressions as a percentage of the booked impressions;
  • Total number of impressions for the past 7 days
    • A bar chart denotes the daily impressions. The weekends are indicated with a darker colour, while today is coloured orange;
    • Below this bar chart, you see the number of impressions that has already been served today;
  • Delivery rate (DR): the total number of served impressions as a percentage of the expected impressions until now. The DR indicates the speed of the delivery of a booking or campaign. This DR is calculated if an impression volume is defined in the Header tab of the campaign. Refer to Delivery overview for more information about the delivery rate;
  • Total number of clicks;
  • Total number of contacts or the total number of unique daily impressions;
  • Total number of clicks for the past 7 days
    • A bar chart denotes the number of daily clicks. The weekends are indicated with a darker colour, while today is coloured orange;
    • Below this bar chart, you see the number of daily clicks that has already been served today;
  • Click-through rate or the number of clicks as a percentage of the total number of impressions;
  • Click-through rate / contacts or the number of clicks as a percentage of the total number of contacts;
  • Total budget;
  • Estimate of today's budget;
  • eCPM, or the effective cost per 1000 impressions. The eCPM is calculated by dividing the total earnings by the total number of thousands impressions. The eCPM gives an idea on how much a booking would have cost, if it had been sold on a CPM basis. This allows for comparisons between different bookings or campaigns.
  • eCPC, or the effective cost per click. The eCPC is calculated by dividing the total earnings by the total number of clicks.
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