The Campaign status is a summary of all underlying booking statuses. If a campaign contains more than one booking, the Campaign status will be the status of the booking that is "most urgent". Imagine several bookings with each a different health or status and at least one booking without an uploaded creative. This situation will lead to a bright red Campaign status since there is an urgent problem.
The Campaign status can be found in the Campaign overview as a distinct status column called Running status. The Campaign status is also shown next to the ID and title of the campaign. The ID and title appear at the top of the overview page of an individual campaign and its underlying detail pages.
The numbers, next to these status icons, display how many bookings within the same campaign have the corresponding status. In the above screenshot, at least one of the statuses of the four bookings that are running is not ok.
The Campaign status is presented by means of four circle shaped icons. Each icon denotes a different condition. The delivery of a campaign's booking is either:
- paused, or
Colours are used to indicate the health or status of a campaign. There are ten possible status colours – from red to orange and yellow to green.
- Green: everything is all right;
- Orange/yellow: there is a non-urgent issue;
- Red: there is an urgent issue.
When hovering over the icons in the Running status table column of the Campaign overview, you get more information about the status:
Status of planned bookings
Campaigns that have not started yet and that do not have any issues, have one of the following status icons:
A planned campaign with an issue has one of the following icons:
A few examples of possible statuses for a planned campaign:
- the earliest starting booking has no issues and starts tomorrow;
- the earliest starting booking starts in three days and has issues;
- the earliest starting booking starts in more than ten days and has issues;
- the campaign has already started or is finished.
The changing of the colours from orange to red depends on the number of days before a booking starts and is defined during the setup of Adhese.
Status of running bookings
The second icon of the Campaign status denotes if any bookings are running right now. If no booking is running, the status is:
If any booking of a campaign is running, possible statuses are:
The green, orange or red colour indicates whether or not there is a problem. The redder this icon is, the more severe the problem will be.
Next to the green, orange or red colour, it is possible that the status icon turns blue:
The status icon turns blue if the total number of impressions that need to be served is not determined. If the required number of impressions is determined on a campaign level (see To reach volume), Adhese will divide the necessary impressions over all running bookings. As a consequence, you cannot say whether an individual booking is properly performing.
Status of paused bookings
The third icon of the Campaign status indicates if there are any paused bookings. If no booking is set to pause, the status is:
If a booking is paused, possible statuses are:
The green, orange or red colour indicates whether or not there is a problem with the booking. The redder this icon is, the more serious the problem is: the delivery of at least one booking deviated from what was expected.
Status of finished bookings
The fourth and last icon of the Campaign status signifies if there are any completed bookings within a campaign. Possible statuses are:
The last icon indicates a stopped booking. A stopped booking is a booking that has been removed explicitly, but that has already received impressions. The status is red if, for example, one of the bookings did not achieve its target.