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Each overview of an individual creative is equipped with a creative dashboard. This dashboard is located beneath the Campaign dashboard (see Campaign dashboard). 

Creative dashboard - click for a larger view

The Creative dashboard shows the following data and results:

  • Start and end date of the creative;
  • Total number of calendar days the creative is running, together with a progress bar indicating the number of passed days;
  • Total number of "creative days". The total number of creative days equals the sum of calendar days of each booking the creative is attached to.
  • Total number of served impressions;
  • Total number of impressions for the past 7 days
    • A bar chart denotes the daily impressions. The weekends are indicated with a darker colour, while today is coloured orange;
    • The number of daily impressions that has already been served can be found below this bar chart;
  • Total number of delivered clicks;
  • Total number of contacts or unique impressions.
  • Total number of clicks for the past 7 days
    • A bar chart denotes the daily number of clicks. The weekends are indicated with a darker colour, while today is coloured orange;
    • The number of daily clicks that has already been delivered can be found below this bar chart;
  • Click-through rate (CTR) or the number of clicks as a percentage of the total number of impressions;
  • Click-through rate / contacts (CTR/cont.) or the number of clicks as a percentage of the total number of contacts;
  • eCPM, or the effective cost per 1000 impressions. The eCPM is calculated by dividing the total earnings by the total number of thousands impressions. The eCPM gives an idea on how much a booking would have cost, if it had been sold on a CPM basis. This allows for comparisons between different bookings or campaigns;
  • eCPC, or the effective cost per click. The eCPC is calculated by dividing the total earnings by the total number of clicks;
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