The Delivery overview lets you monitor the delivery of all bookings. To get to the Delivery overview, click Delivery in the left navigation menu.
The content of the Delivery overview can be changed by activating and deactivating several filters, adjusting the calendar settings and using the search tool.
The Delivery overview provides a detailed focus on how a booking delivers by showing the delivery rate (DR) in a distinct table column. The delivery rate indicates the health of a booking and reveals if the delivery of a booking is on schedule and if it is going to achieve its goal. By selecting a booking from the overview, you are redirected to its Booking header. It is possible to pause the delivery of a booking by selecting one or more running bookings and click the Pause button, which is located above the booking list. To resume the delivery, select one or more paused bookings and click the Resume button.
Adhese uses a colour scale in order to give a quick view on the delivery rate. A green colour is used to show that a booking is totally fine: the delivery is on schedule and there are no anticipated problems. As the colour moves from green to yellow to red, Adhese considers the delivery of the booking as more problematic or less "healthy".
Adhese computes the health of a booking by taking into account various factors, such as:
How much longer will the booking run? A low delivery rate does not pose a problem if the booking has just started or if it will run for a couple of weeks. Conversely, a low delivery rate may be an issue if the booking runs for a short period of time or if the booking gets close to its end date.Adhese prioritizes bookings that end sooner over bookings that end later.
- What is the available amount of the booked position's inventory and how many impressions are still available to be booked? How much is taken up by other (competing) bookings? When multiple bookings with varying priority levels are booked at the same position, bookings with a higher priority have precedence in delivery.
- What is the inventory share or what percentage of the position's expected inventory does the booking take up? A booking that uses just a tiny percentage of the total inventory can receive more impressions easily, while bookings that use a considerable percentage of the total inventory may need to be monitored more closely.
A delivery rate of 100% is considered as the ideal situation: the delivery is on schedule. Figures between 90% and 110% are considered to be healthy as well. The above factors need to be taken into account when the delivery rate is evaluated.
A campaign that is under-delivering is delivering less impressions than specified for a period of time. A fall in traffic or an overbooked position may be possible reasons for under-delivery. If a booking is under-delivering, Adhese will try to speed up delivery. On the other hand, if a booking is over-delivering, Adhese will slow down delivery – working towards a delivery rate of 100%.