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You can create client reports within the interface of Adhese. These reports enable you to decide what information you want to share– ranging from a complete daily performance report to a succinct summary report. 

After you have selected a campaign, you can download several client reports under the Documents tab. It depends on the publisher which documents will eventually appear in this overview.

Client reports from the Documents tab - click for larger view

For more information about the definition of the different table columns from the spreadsheet reports, refer to Table columns in the client reports (Documents tab).

The following reports are updated on a daily basis at midnight.

Invoice

The Invoice report contains information about the cost price of a campaign. The cost price is calculated by means of the number of booked impressions, the chosen tariff type (such as CPM and CPC), and the agreed-upon unit price. If applicable, the Invoice report contains rate card-specific information.

An Invoice report is useful to let a potential advertiser confirm an option or offer. This report can be downloaded as a PDF file or as an excel spreadsheet.

Tech doc

This report lists all creatives of the campaign. For each creative the name of the position, start date, end date, and type of format are listed together with information about the dimensions and file size of the creative.

Campaign report

The Campaign report is a complete report about the campaign. The report contains:

  • An executive summary presenting figures about the total number of impressions, contacts and clicks;
  • A table depicting the performance of each individual booking;
  • A line chart depicting the campaign's daily performance (impressions and clicks);
  • A table depicting the campaign's daily performance;
  • A table depicting the daily performance of each individual creative;
  • A table depicting the daily performance of each individual booking.

A similar Campaign report is available to be downloaded as a spreadsheet file. This report contains the following information:

  • A summary of the bookings' performance;
  • The daily performance of each booking;
  • The daily performance of each creative.

Short campaign report

Sometimes it is unnecessary to send a full report to the client. The Short campaign (.pdf) report shows an executive summary of the campaign's performance for each booked position.

Campaign overview report

The Campaign overview report (pdf) provides information about the pricing type, the number of booked and delivered impressions, the number of clicks and the click-through rate for each booking in the campaign. When several creatives are attached to a booking, the number of impressions and clicks and the click-through rate are reported per creative.

Campaign profiling report (deprecated)

The Campaign profiling report contains campaign performance data for each individual booking and its profile targets. For each booking, the data is divided for each device type the visitor uses to access the publication: desktop, tablet, or phone.

The Campaign profiling report is deprecated and will be removed.

Campaign report per position

The Campaign report per position contains campaign performance data for each individual position where the booking has been served. Besides, when the booking is booked at a channel, this report presents the individual positions the booking has been served within that channel.

Export campaign 3rd party tags

The Export campaign 3rd party tags report is a text file that contains all third party tags for the selected campaign  ready for implementation in any other ad server or content management system.

Due to pending improvements, this report is currently not available.

Campaign actions report per position

The Campaign actions report per position contains all custom actions that were logged for a creative. The data in this report enables you to create reports per creative, booking and publication  both booked and delivered. For more information about the definition of the different table columns, refer to Table columns in the client reports (Documents tab).

Video report per campaign

The video report per campaign needs to be activated before it is available. Contact Adhese support if you do not have this report available and would like to.

This report is only available to download if the format of the booking is determined to have completion rate events, as defined in the Has completion rate events drop-down in the Create a new template screen (refer to Create a format for more information). If a campaign contains bookings that do not have a valid format, the link for the Video report per campaign won't be visible in the interface.

The Video report per campaign is modelled after the Short campaign report, because it has a similar structure. The first page of report contains an executive summary of the campaign's performance and the second page contains for each booking and creative the completion rate for VAST-specific progress.

The completion rate is calculated based on the following VAST defined events: start, firstQuartile, midpoint, thirdQuartile and complete. Start impressions and clicks are shown as a numbers, while firstQuartile, midpoint, thirdQuartile and complete are a percentage. For example, the percentage of firstQuartile is calculated as follows:

(amount of firstQuartile impressions) / (amount of start impressions) * 100

Video report spreadsheet

The video report spreadsheet needs to be activated before it is available. Contact Adhese support if you do not have this report available and would like to.

This report is only available to download if the format of the booking is determined to have completion rate events, as defined in the Has completion rate events drop-down in the Create a new template screen (refer to Create a format for more information). If a campaign contains bookings that do not have a valid format, the link for the Video report per campaign won't be visible in the interface.

The Video report spreadsheet is an Excel sheet which contains two tabs. 

The first tab of the Video report spreadsheet contains an executive summary of the campaign's performance, each booking's performance and each creative's performance. 

The completion rate is calculated based on the following VAST defined events: startfirstQuartilemidpointthirdQuartile and complete. Start impressions are shown as a numbers, while firstQuartile, midpoint, thirdQuartile and complete are a percentage. For example, the percentage of firstQuartile is calculated as follows:

(amount of firstQuartile impressions) / (amount of start impressions) * 100

The second tab of the Video report spreadsheet contains the raw data used to calculate the summary on the first tab:

  • date
  • creative ID: ID of the creative
  • creative: creative name
  • booking ID: ID of the booking
  • start: VAST 'start' event in number of impressions
  • firstQuartile: VAST 'firstQuartile' event in number of impressions
  • midPoint: VAST 'midPoint' event in number of impressions
  • thirdQuartile: VAST 'thirdQuartile' event in number of impressions
  • complete: VAST 'complete' event in number of impressions

 

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