The Adhese Gateway dashboard gives an overview on various segments, with up to the minute information, related to your real-time bidding (RTB) revenue.
It is important to remember that this dashboard is made up of raw, non-processed data. The reported revenue and impressions must always be seen as estimated values and will differ from final reports. The dashboard is useful for keeping your finger on the pulse of inventory activity and revenue from RTB.
The Adhese Gateway dashboard starts with a table presenting the following figures for the selected time span:
- Floor price
- Empty :: Volume, the number of auctions for which neither Adhese nor the market did offer an ad
- EUR/USD, the EUR / USD chart presents the exchange rate of the euro versus the United States dollar for the last 14 days. Prices are converted from USD to EUR using the European Central Bank rates
- When hovering over the chart, a tooltip presents the exchange rate for the selected moment.
- ADHESE :: Ecpm, or the ECPM for the impressions that the ad server served.
- ADHESE :: Volume, or the number of times the ad server won the auction.
- ADHESE :: Revenue, or the revenue that the ad server has generated.
SSP market stats
- SSP :: Ecpm, or the ECPM for the impressions that Rubicon served.
- SSP :: Volume, or the number of times Rubicon won the auction.
- SSP :: Revenue, the revenue that Rubicon has generated.
TOTAL :: Ecpm, or the weighted average of the ad server and the market ECPMs.
- TOTAL :: Volume, or the total number of auctions that were offered to the market. This is not necessary equal to the sum of the ad server and market variables because auctions for which Adhese and the market did not offer an ad stay empty.
- TOTAL :: Revenue, or total revenue.
- Auction result
The Auction result area chart takes the auctionable bookings into consideration and distributes them among the following different types of winning bids:
- nonauctionable: the impression was not put into competition.
- Adhese: the ad server won the competition.
- SSP1, SSP2: the named SSP won the competition.
- empty: neither the ad server nor the market won the competition because, for example, the floor price was not met. As a consequence no ad is delivered.
- When hovering over the area chart, a tooltip shows the plotted data for the selected moment.
Auction result % winning
The Winning Bids % area chart is identical to the Auction result chart but presents the data in percentages.
When hovering over the area chart, a tooltip shows the percentage distribution of the different winning bid types.
- Total Inventory (all formats)
The Total Inventory (all formats) pie chart divides your inventory positions into the following two categories:
- not RTB enabled: positions that are configured not to compete in RTB.
- RTB enabled: positions that are configured to compete with RTB.
When hovering over the pie chart a tooltip shows the average number of available inventory positions for both categories and the selected time span.
- Auctionability for RTB Enabled Inventory
The Auctionability for RTB Enabled Inventory line chart takes the RTB enabled inventory positions into account and gives you an idea how many impressions were in fact put in competition with the market for the selected time span.
The line chart categorizes the number of RTB enabled inventory positions into the following two types of impressions:
- auctionable: impressions from positions that compete with the market.
- not auctionable: although competition is possible if the booked position is RTB enabled, a booking can still be non-auctionable if, for example, the booking is explicitly set not to compete with RTB in the booking header.
This line chart plots the absolute number of auctionable versus non-auctionable inventory against the primary axis. This data is plotted on top of each other. In addition, the line chart plots the percentage of auctionable positions against the secondary axis.
When hovering over the line chart, a tooltip shows the plotted data for the selected moment.
Absolute revenue (per day)
The Absolute revenue (per day) bar chart presents the revenue figures from the ad server versus the different demand partners for the last 14 days. The revenue of the demand partners is put on top of the ad server revenue.
When hovering over a bar in the chart, a tooltip shows the daily revenue figures for the ad server and the different demand partners.
Revenue distribution (per day)
For the last 14 days, the Revenue distribution (per day) bar chart presents the revenue figures of the ad server versus the different demand partners as percentages of total revenue.
When hovering over a bar in the chart, a tooltip shows the daily revenue percentages from total revenue for the ad server and the demand partners.
The User Recognition chart demonstrates the percentage of users the Adhese ad server and the different demand partners have recognized as a percentage of all users.
When hovering over the chart, a tooltip presents the user recognition percentages for both the Adhese ad server and the demand partners.
For the selected time span, the Bid price graph presents the bid prices of the ad server and for each demand partner.
When hovering over the chart, a tooltip present the bid price of the ad server and the market for the selected moment. The average bid price is here rounded up or down to the closest integer number.
The Inventory chart presents the following three variables:
- not enabled: inventory positions that cannot compete with the market.
- not auctionable: although competition is possible if the booked position is RTB enabled, a booking can still be non-auctionable if, for example, the booking is explicitly set not to compete with RTB revenue in the booking header, or if no price is defined.
- auctionable: bookings that compete with the market.
The sum of the not auctionable and auctionable variables equals to the number of RTB enabled inventory positions.
When hovering over the chart, a tooltip shows the number of inventory positions or bookings for the selected moment.
Gateway Requests & Latency
The Gateway Requests & Latency graph presents the latency in millisecond for all requests that pass the Gateway.
When hovering over the chart, a tooltip shows the number of requests with their respective latency.
The Rubicon Status Codes line graph plot the different status codes of the RTB party.
The Rubicon Status Codes pie chart divides the average number of all status codes by the different Rubicon Status Codes types for the selected time span.
When hovering over the line graph, a tooltip presents for each specific status code the number of times it has occurred for the given moment. When hovering over the pie chart, the tooltip presents the average number of times the selected status code has occurred for the selected time span.
The Timeout line chart shows the percentage of timeouts for all auction and bid requests and for the selected time span.
The Market errors line graph shows for each involved party the percentage of errors.
The Market ad fill rate graph shows the auction fill rate and the bid fill rate for each demand partner.
- Bid fill rate: how often does the demand partner returns a bid. So. what’s the chance that a particular demand partner will offer an ad for a request? If the rate is around 20%, it means that on average the market offers us a bid once every 5 requests (but the ad is not necessarily winning the auction).
- Bid win rate: how often does a demand partner win a Gateway auction? In the rate is 20%, it means that the demand partner wins one out of every 5 auctions.
- Tracked rate: how many won bids were eventually shown and tracked on the page. When a bid is won, it doesn't always get visualised on a page. Depending in the implementation in the website or app, bids might be collected before the actual page is visible. To create insight into the amount of won bids that eventually get shown, we add a unique tracker to a winning bid. That tracker will get called when the user reaches the part of the page where the advertisment is shown. The number represented here should be close to the amount of "Paid Impressions" reported by the SSP's or DSP's in your dashboard.
All figures in the interface are averages. You can choose to average the numbers according to a time span of 1 minute, 5 minutes, or 15 minutes. In the upper left corner of the interface, click the averaging button and choose a time span from the list.
From the main navigation menu, you can choose to share the dashboard with others by the following means:
Link to dashboard: create a URL to the current dashboard.
Snapshot: create a snapshot. Sensitive date will not be visible. Anyone that has the link and can reach the URL can view the snapshot.
Export: Export the dashboard's data to a JSON file.
The dashboard is divided into several sections, such as Auction revenue, Prices and Technical. All sections are expanded by default. To hide an expanded section, click the downward arrow next to the section's title. To reveal a hidden section, click the left arrow next to the section's title.
You can change the time span of the dashboard, and thus the data that is taken into consideration, by several means.
In the upper right corner of the interface you can change the time span by:
- Shifting the time span backward. To do so, click the left arrow.
- Zooming out the time span. To do so, click Zoom out.
- Shifting the time span forward. To do so, click the right arrow.
- Clicking the selected time span. A list with several options appears where you can manually change the time span or quickly choose a time span.
You can also change the time span of the dashboard by selecting a time range from a chart in the dashboard interface. Click in the chart, hold your mouse and move to the desired start or end date to select a new (but shorter) time span. In the following graph I am changing the time span from 00:00 - 14:45 to 08:00 - 10:00.