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The How section of the Booking header tab enables you to determine how the booking should be delivered. For example, you can define a booking as all-together in the Combination part or decide whether the booking should compete with RTB revenue in the RTB part. 

Delivery method

The delivery method determines how the impressions of a booking will be delivered throughout the day. A frequency cap could limit this delivery.

Choose one of the following three options from the Delivery method drop-down:

  • Share of voice (SOV). Select this delivery method to deliver a percentage or share (as defined by the delivery percentage) of the position's expected volume of impressions (voice). The delivery percentage indicates the percentage the booking must deliver. 
    • To adjust the delivery percentage:
      1. Click the delivery percentage in the Delivery percentage field and either

        1. slide the yellow square to the desired percentage, or
        2. enter the desired percentage.
      2. Click the blue OK button. 
    • The higher the percentage, the more frequently a booking will be delivered. If the delivery percentage is set at 20%, the booking will be delivered once in every five impressions. 

      Some other elements, such as the actual volume of traffic and competing bookings with a higher priority level, may influence the delivery too and cause the effective delivery to deviate from the desired delivery.

    • If you have set an objective (see How: To reach), and want to achieve this objective as fast as possible (ASAP), the delivery percentage needs to be set at 100%.
  • Auto. If the delivery method is set at Auto, Adhese will determine the percentage of impressions that will be delivered by the selected booking – while taking the booking's properties and competitive bookings into consideration. Adhese will always try to deliver evenly. However, variations in the daily delivery can not always be avoided as competitive bookings with a higher priority or bookings with a shorter timespan can disturb an even delivery.

    When Auto is set as the delivery method, a volume must be provided in the To reach field of the booking (or on campaign level). Refer to the next paragraph for more information about the To reach field.

  • Rotation. The purpose of the Rotation delivery method is to stop and start bookings without having to modify the properties of other competitive bookings. Rotation ensures that competitive bookings with the same delivery method have an equal chance of being delivered. For example, each booking is shown randomly for 33% of the time if three bookings with the same priority are booked on the same position – be it in one campaign or in separate campaigns; when 10 bookings are booked, each one will be shown randomly 10% of the time. The Rotation delivery method is often used to fill unsold inventory. The rotation method is typically used for in-house (or stopper) campaigns and are shown when no other campaigns with a higher priority are booked for a position. 

    Rotation is not a default setting in all Adhese accounts.

    Rotation cannot be combined with other settings such as all-together and exclusive.

To reach

In the To reach field, enter the volume of impressions, clicks, etc. the booking should obtain. The delivery of the booking will stop if the desired volume is attained.

The forecasting figures of a booking will change according to the to reach volume and will predict whether or not a booking will reach its goals.

It is possible that the delivery of a booking stops before the volume of the booking is reached. If this is true, you have likely combined multiple goals. Check the volume at the campaign level. Ensure some logic between the to reach volume of a campaign and its individual bookings if you combine multiple goals.

Unit

Select one of the following objective's units from the Unit drop-down:

  • Impressions
  • Clicks
  • Unique visitors
  • Tracking of certain events, for example leads, purchases, etc.

Impressions and clicks are implemented by default. Unique visitors and events can be implemented on request.

Combine / delivery multiples

Several bookings within a campaign can be set to be combined with or excluded from one another with the Combination feature. 

Follow the instructions below to combine or exclude bookings:

  • Tick the Exclusive box when the current booking must not be delivered together with any other booking of the campaign.
  • To deliver one, several, or all (all-together) bookings together with the current booking:
    1. Tick the Together with ... box. This opens the Select the bookings running together modal window. The current booking is highlighted with a darker color: the Halfpage format that runs from 26/10/2015 until 31/10/2015 and without an assigned volume. The modal window displays the other bookings of the campaign as well.
      Select the bookings running together pop-up - Click for a larger view
    2. Tick the checkboxes of the bookings you wish to deliver together with the current booking. You can only tick the boxes of the bookings that are not booked at the same position as the current booking. In the above screenshot, you can only select the Leaderboard format because the second Halfpage format is booked at the same position as the current booking. However, if the current booking is the Leaderboard format, the two Halfpage formats are available to be selected. If you tick the box of one of the two Halfpages, the other gets disabled.
      Select the bookings running together pop-up - Click for a larger view

      To use the start date, end date, targeting properties and volumes of a specific booking, click the radio button of that specific booking. Once it is determined which bookings needs to be delivered together, these bookings will behave as one booking. If you adjust the start date, end date, targeting properties or volumes of one booking, these properties will also change for the other accompanying bookings. 

      In the following screenshot, the Leaderboard and first Halfpage format will be delivered simultaneously. The delivery of the combination will start at 19/10/2015 and will end at 31/10/2015, with a volume of 5.000.000 (because the radio button of the first Halfpage is selected). 
      Select the bookings running together pop-up - Click for a larger view
    3. Click the Save button in the upper right corner of the modal window. The bookings will now behave as one booking.
      As a result, the How section of the Booking header of booking 8905 (Leaderboard) is as follows:
      Booking header - How
      Conversely, the How section of the Booking header of booking 8902 (Halfpage) is as follows:
      Booking header - How

      If the booked position of a booking is a channel, you can manage the exclusions of the booking at one place only. In the following screenshot, the exclusions of booking 8902 (Halfpage) are managed in the Booking header of booking 8905 (Leaderboard).

      Manage the exclusions of a channel position

      The  Together with...  function is disabled if no other bookings are available for grouping. If you think this is incorrect, please check the Trigger order property of a format . For more information, refer to Create a format.

If none of the above options is selected, the campaign's bookings will be delivered independently from each other. Imagine a campaign that contains bookings for three different positions on the same page. Zero, one, two, or all three bookings can be delivered.

RTB

Optional, depends on your Adhese configuration.

Determine whether the booking is allowed to compete with Real-Time Bidding or RTB revenue, by enabling the RTB checkbox.

A warning is shown if the checkbox is enabled but no eCPM value could be calculated. The booking will be delivered but cannot compete with RTB revenue and, therefore, won't be offered to the market.