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The interface of Adhese has a distinct forecasting overview: Inventory. The inventory forecasting tool provides all necessary data to plan campaigns with a high level of accuracy.

Running a forecast report

To forecast on your inventory (positions and channels):

  1. Go to the Inventory screen. Click Inventory in the left navigation menu of Adhese.
  2. Search for a position or select a position by choosing a publication, location and format.
    Inventory screen - Click for larger view
  3. Click the Save button. By default, the forecast report shows the data for the past 30 days (or the already delivered impressions) and the following 30 days (or the expected volume). By changing the time span of a forecast report, you can obtain insights into both historical and forecasted volume of inventory. 
    Forecast report - Click for larger view

Overview of the forecasting report

The forecasting report presents:

  • a summary of important forecasting figures, 
  • the planned daily traffic bar chart, and
  • an overview of future bookings. 

To begin with, the forecasting report presents the following figures for the selected position or channel and period of time (using past performance data):

  • The number of daily impressions, from monday to friday (position average);
  • The number of daily unique visitors, from monday to friday (position average);
  • The number of daily impressions in the weekend (position average);
  • The number of daily unique visitors in the weekend (position average);
  • The number of gross impressions or the volume of available impressions that you can book during the selected period;
  • The number of booked impressions;
  • The number of available impressions. This metric is equal to the number of gross impressions minus the number of booked impressions.

Example:

The inventory shows [180 - 240k - 340] impressions on a weekday.

This interval represents the range of the total number of daily impressions the selected position is able to achieve with a 95% certainty. The middle number is the median. Adhese can predict with a 95% of certainty that more than 180.000 and less than 340.000 impressions will be delivered; the median of the past 30 days was 240.000 impressions.

The estimated figures are available for the complete network, including clusters of positions (run of site, run of network, custom channels, …) and creative templates (main and sub formats). Some of the above figures are also available in the individual Booking overview. For more information, refer to Forecasting figures and Position averages

Next to these figures, the forecasting report depicts the planned daily traffic graph. Each bar represents the position's daily volume of booked impressions and compares it with the position's expected daily traffic. Position averages represent the position's expected daily traffic. The range of the position's expected volume is red. A dark red curve indicates the median. 

The position is overbooked if the height of the bar chart exceeds the curve: the number of booked impressions is greater than the number of available impressions. 

The daily volume each individual booking is expected to reach is represented (as a percentage or by absolute impressions) as one part of a single bar. Bookings with a high priority will appear lower in the bar. You can group the bookings by campaign or order by priority level.

When hovering over the bar chart, the graph highlights each individual booking and shows the booking's delivered or expected volume of daily impressions.

Planned daily traffic Forecasting report - click for a larger view

Beneath the planned daily traffic bar chart, a list or table presents all future booking reservations. If you click one of these bookings, the booked impressions will change to orange in the bar chart. This gives an idea whether or not the scheduled impressions will deliver – before the campaign even starts running.

The Inventory tool allows you to change the time span and select a period from the past. Therefore, you can monitor the daily traffic and compare the delivery to competitive bookings. A red curve indicates the position's daily traffic and each bar represents the position's daily volume of delivered impressions. When hovering over the bar chart, the chart highlights each individual booking that is booked at the selected position and shows the booking's delivered volume of daily impressions.

Please note that you can not add up unique visitors. The number of unique visitors of a channel position is not equal to the sum of unique visitors of all the individual positions of that channel.

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