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The interface of Adhese is equipped with a distinct overview for forecasting: Inventory. Our inventory forecasting tool provides all necessary data to plan campaigns with a high level of accuracy. By changing the time span of a forecast report, you can obtain additional insights into both historical and future traffic.

Running a forecast report

To forecast on your inventory (positions and channels):

  1. Go to the Inventory screen. Click Inventory in the left navigation menu of Adhese.
  2. Search for a position or select a position by choosing a publication, location and format.
  3. Click the Save button.

Inventory screen - Click for larger view

By default, the data for the past 30 days (or the already delivered impressions) and the following 30 days (or the expected volume) is shown. Change the time span to display the forecasted volume of inventory. The report will automatically change.

Forecast report - Click for larger view

Overview of the forecasting report

Using past performance data, the forecasting report presents the following figures for the selected position or channel and period of time:

  • The number of daily impressions, from monday to friday (position average);
  • The number of daily unique visitors, from monday to friday (position average);
  • The number of daily impressions in the weekend (position average);
  • The number of daily unique visitors in the weekend (position average);
  • The number of gross impressions or the volume of impressions that is available to be booked during the selected period;
  • The number of booked impressions;
  • The number of available impressions. This metric is equal to the number of gross impressions minus the number of booked impressions.

Example:

The inventory shows [180 - 240k - 340] impressions on a weekday.

This interval represents the range of the total number of daily impressions the selected position is able to achieve with a 95% certainty. The middle number is the median. Adhese can predict with a 95% of certainty that more than 180.000 and less than 340.000 impressions will be delivered; the median of the past 60 days was 240.000 impressions.

The estimated figures are available for the complete network, including clusters of positions (run of site, run of network, custom channels, …) and creative templates (main and sub formats). Some of the above figures are also available in the individual Booking overview. For more information, refer to Forecasting figures and Position averages

Next to these figures, the planned daily traffic graph is depicted. Each bar represents the position's daily volume of booked impressions and is compared with the position's expected daily traffic. The position's expected daily traffic is represented by the position averages. The range of the position's expected volume is coloured red. The median is indicated by a dark red curve. 

The position is overbooked if the height of the bar chart exceeds the curve: the number of booked impressions is greater than the number of available impressions. 

The daily volume each individual booking is expected to reach is represented (as a percentage or by absolute impressions) as one part of a single bar. Bookings with a high priority will appear lower in the bar. The bookings can be grouped by campaigns or ordered by the priority level.

When hovering over the bar chart, each individual booking is highlighted and the booking's delivered or expected volume of daily impressions is shown as well.

Planned daily traffic Forecasting report - click for a larger view

Beneath the bar chart, a list or table with all future booking reservations is presented. If you click one of these bookings, the booked impressions will change to orange in the bar chart. This gives an idea whether or not the scheduled impressions will deliver – before the campaign even starts running.

The Inventory tool allows you to change the time span and select a period from the past. Therefore, you can monitor the daily traffic and compare the delivery to competitive bookings. The position's daily traffic is indicated by means of a red curve and each bar represents the position's daily volume of delivered impressions. When hovering over the bar chart, each individual booking that is booked at the selected position is highlighted and the booking's delivered volume of daily impressions is shown.

Please note that you can not add up unique visitors. The number of unique visitors of a channel position is not equal to the sum of unique visitors of all the individual positions of that channel.

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