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A location is a (sub)section within a publication, like the homepage, the lifestyle section, or the daily newsletter.

The Locations screen displays the various locations that belong to your account.

The Locations screen consists of a table with four columns:

  1. The No column displays the ID of the location.
  2. The Location column shows the name of publication and the location.
  3. The Active and future bookings column indicates the number of bookings that are currently booked at the location. 
  4. The last column details whether the location is a single position or if the location belongs to a channel of positions. 

To filter locations that belong to a certain publication, select a publication from the Show only drop-down menu above the list and click the magnifying glass icon.

To create a new location, click the Create a new location button.

To edit a location, click the name of the location you wish to edit or the edit icon.


A position is the combination of a location and format. 

The Positions screen shows the various positions that belong to your account.

The Positions screen consists of a table with nine columns:

  1. The # column displays the ID of the location.
  2. The Location column shows the name of the publication and the location of the position.
  3. The Name column details the (optional) name of the position.
  4. The Format column indicates the format of the position.
  5. The Width column specifies the width of the format.
  6. The Height column specifies the height of the format.
  7. The Size (kB) column displays the maximum file size of the format.
  8. The Position type column details the position type of the position.
  9. The content of the Subformats column is hidden by default. To display the content, click Show. The Subformats column shows all subformats that belong to the position's format.

To filter the Positions screen by publication, select a publication from the Show only drop-down menu above the list. You can also filter the Positions screen by the status of a position's connected format using the Filter drop-down menu. Determine the number of results to display from the Number of results drop-down. Use the search bar to search for specific positions, e.g. by entering a subformat. You can sort the list of positions by the location, the name of the position, or the format by clicking the relevant table column's heading.

Download a spreadsheet file that contains a list of all positions by clicking the Download all positions as spreadsheet button.

To create a new position, click the Create a position button.

To edit a postion, click the name of the position or click the edit icon  for the position you want to edit.

To copy a position, click the copy icon copy icon for the position you want to copy.

Bulk create positions

The Bulk create positions screen enable the simultaneous creation of multiple positions for different formats. For more information, please refer to Bulk create positions


Channels are a collection of positions within a publication (e.g. run-of-site) or across your network of publications (e.g. run-of-network). Channels group identical formats across different locations and make it easy to target ads across similar web pages.

The Channels screen lists the various channels that are available within your account.

Channels screen - Click for a larger view

The Channels screen shows a table with three columns:

  1. The No column displays the ID of the location.
  2. The Channels column shows the name of publication, location, and format.
  3. The No of items column indicates for each channel the number of items it incorporates. 

Click the Download all channels as spreadsheet button to download a spreadsheet file that contains all channels.

To create a new channel, create a location and a position.

To edit a channel, click the name of the channel or the edit icon  for the channel you want to edit.

Behavioural targets

Behavioural targeting allows a publisher to target ads to visitors who show a greater level of interest for a certain section of a publication (for example sports or economy). 

The Behavioural targets screen lists the behaviourial targets that are available within your account. 

The Behavioural targets screen shows the ID and the name of the behaviourial target. 

To create a behavioural target, click the Add new behaviour button. 

To edit a behavioural target, click the name of the behavioural target or the edit icon  for the behavioural target you want to edit.

Brands & Interest groups (deprecated)

Brands & Interest groups facilitate the targeting of several brands or interests at the same time by gathering brands and interests together. The brands & interest group is available as a target in the Header tab of a booking. 

The Brands & interest groups screen lists the active groups that are available for targeting. 

If you select a brand and interest group from the Active groups list,

  • the second column shows the active elements from the selected group, and 
  • the third column (the Available brands & interests list) shows all available elements and highlights the active elements.

To create a new brand and interest group, define a name in the Enter new group name field and click the Save button. To add a brand or interest to the group, select a brand or interest from the Available brands & interests list. To delete a brand or interest from the group, select the brand or interest in the second column


The Cities screen allows to you select the cities that are available for targeting. 

To add a city:

  1. Click an initial letter from the left Available items list or filter the list and type in the search bar. 
  2. Select the cities you wish to target. The selected cities from the Available items list will appear in the right list of Selected items
  3. Click the Save button to save your changes. You can know target a campaign by the selected cities.

City groups

A City group is a collection of identical cities, such as university cities.

The City groups screen lists all available city groups. 

The City groups screen displays the ID and the name of the city group.

To create a city group, click the Create a city group button. 

To edit a city group, click the edit icon for the city group you want to edit. Click the trash can icon to delete a city group.

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