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If you log into Adhese or access the Campaign overview, an overview of booked campaigns appears. At the top of this overview, a network dashboard is visible. 

Network dashboard - click for a larger view

This dashboard shows the data for all campaigns that are booked within your network and that are selected on the basis of the campaign filter.

The following data and metrics are provided:

  • Start and end date (start of the earliest booking and end of the latest booking);
  • Total number of impressions that has already been served;
  • Total number of daily impressions;
  • A sparkline representing the progress of the total number of served impressions for the past 30 days;
  • A sparkline representing the progress of the total number of served impressions for the past 48 hours;
  • Total number of clicks;
  • Total number of daily clicks;
  • A sparkline representing the progress of the total number of clicks for the past 30 days;
  • A sparkline representing the progress of the total number of clicks for the past 48 hours;
  • Total budget;
  • Estimate of daily budget;
  • eCPM, or the effective cost per 1000 impressions. The eCPM is calculated by dividing the total earnings by the total number of thousands impressions. The eCPM gives an idea on how much a booking would have cost if it had been sold on a CPM basis. This allows for comparisons between different bookings or campaigns;
  • eCPC, or the effective cost per click. The eCPC is calculated by dividing the total earnings by the total number of clicks.

Next to the above data, you will find a button that says More. If you click this button, the following graphs appear.

Top 10 impressions, clicks, and budget graphs

  • Top 10 impressions. 
    For the selected presets in the campaign filter, the Top 10 impressions graph identifies the 10 best campaigns with respect to the number of reached impressions. If you click a campaign, you are redirected to its Report tab.
  • Top 10 clicks. 
    For the selected presets in the campaign filter, this graph identifies the 10 best campaigns with respect to the number of clicks. If you click a campaign, you are redirected to its Report tab.
  • Top 10 budget. 
    For the selected presets in the campaign filter, the Top 10 budget graph identifies the 10 campaigns with the highest budgets. If you click a campaign, you are redirected to its Report tab.

 

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