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Adhese makes a difference between three different statuses of a campaign: offer, option, and campaign. This chapter explains offers and options, while the next chapter thoroughly describes campaigns: Add a campaign.

Offers

An offer simulates a campaign and is used for proposing an estimate of the cost price to a client.

To create an offer:

  1. Click Campaigns in the left navigation menu. This opens the Campaign overview.
  2. Click the Add offer button. This opens the New offer screen with a green coloured header.
    New offer screen - Click for larger view
  3. The same details need to be inserted as with the creation of a campaign (see Add a campaign). However, there are two different properties:
    • Determine the status in the Type drop-down. The default value is set at Offer. If you are creating an offer, you do not need to change this property. Change the status to Option or Campaign if the offer is authorised to run.
    • Pick a date from the calendar in the Valid till field. This date indicates the date until which the offer is available. The default date is set at 14 days from the day the offer is created. This default number can be adjusted if needed.

When the offer is not converted into a campaign before the original start date of one of its bookings, its campaign status will change from planned to running. However, the offer won't deliver any impressions. If the campaign period is over, the status will change from running to ended.

At any time you can convert an offer to an option or campaign. 

The forecasting tool of Adhese does not take offers into account. 

Do not forget to click the Save button to save the offer.

You have the option to simply save the offer by clicking on the Save button. When clicking the arrow next to this button several saving options become available in a drop-down menu:

Save and create bookingSaves the current offer and opens a new create booking screen
Save and create Flash CreativeSaves the current offer and opens a create Flash Creative screen
Save and create Image CreativeSaves the current offer and opens a create Image Creative screen
Save and create 3rd party CreativeSaves the current offer and opens a create 3rd party Creative screen
Save and create Advar CreativeSaves the current offer and opens a create Advar Creative screen
Save and create HTML5 CreativeSaves the current offer and opens a create HTML5 Creative screen

Options

An option is a campaign with a "shelf life". It gives you the opportunity to plan campaigns that are pending or waiting for approval. An option is different from an offer, as the Adhese forecasting tool (see Forecasting and planning) does take options into account.

To create an option:

  1. Click Campaigns in the left navigation menu. This opens the Campaign overview.
  2. Click the Add option button. This opens the New option screen with an orange coloured header.
    New option screen - Click for larger view
  3. The same details need to be inserted as with the creation of a campaign (see Add a campaign). However, there are two different properties:
    • Determine the status from the Type drop-down. The default value is set at option. If you are creating an option, you do not need to change this property. Change the status to campaign if the option is authorized to run.
    • Pick a date from the calendar in the Valid till field. This date indicates the date until which the option is valid. The default date is set at 14 days from the day the option is created. This default number can be adjusted if needed.

When the option is not converted into a campaign before the original start date of one of its bookings, its campaign status will change from planned to running. However, the option won't deliver any impressions. If the campaign period is over, the status will change from running to ended.

At any time you can convert an option to a campaign.

Do not forget to click the Save button to save the option.

You have the possibility to simply save the option by clicking on the Save button. When clicking the arrow next to this button several saving options become available in a drop-down menu:

Save and create bookingSaves the current option and opens a new create booking screen
Save and create Flash CreativeSaves the current option and opens a create Flash Creative screen
Save and create Image CreativeSaves the current option and opens a create Image Creative screen
Save and create 3rd party CreativeSaves the current option and opens a create 3rd party Creative screen
Save and create Advar CreativeSaves the current option and opens a create Advar Creative screen
Save and create HTML5 CreativeSaves the current option and opens a create HTML5 Creative screen

If the option expires in the near future, Adhese can send a notification email to the creator and the assigned account managers of the option. To activate this, please contact Support.