Rate cards are an easy tool to create campaigns – allowing you to develop pre-modeled campaigns as a product or package. Associated prices and campaign management features can be predefined as well.
You can use rate cards on-the-go. When one of your sales managers is visiting a potential client, they can select a product or package from the rate card portfolio and book it as a campaign straight away. It suffices to only complete the campaign period and desired volume of impressions or available budget. It is possible to define or adjust a range of additional campaign features, such as capping, run-of-network, and targeting.
By using rate cards you can create a complete order for a campaign in just a few seconds.
In the absence of the configuration of commercial products and packages, it is still possible to create campaigns manually on the basis of the defined inventory positions.