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Code

reserved

Description

Example

ag
no

Age

 

bn
no

Job sector

 

br
no

Brand code (collection) browser and OS data

brChrome;Chrome7;Mac

ci
no

City or postcode

ci9000

da
no

Date (newsletters)

da20140110

ed
no

Education

 

fu
no

Job function

 

ge
no

Gender

 

hk
no

Hash key (i.e. client-specific parameter)

hk435s4f3s4f3sd4

in
no

Interest (collection)

 

la
no

Language

lanl

ll
no

Living location

 

mo
no

Mobile

 

ms
no

Member status

 

pr
no

Priority

 

pv
no

The number or count of pageviews

pv5

rl
no

Relationship

 

rn
no

Random number

rn6893

se
no

Page section

sl

co
yes

Country as alpha 2 (geoip)

-coBE

CO
yesCountry as alpha 3 
rg
yes

Sub devision of a country (geoip)

rgBE11

il
yescity based on ip location (geoip)ilBE:9050
sl
yes

Position (or the combination of a location and template, slot is used as backend name)

sl_nbo_22_156_-LAYER

SL
yesPosition as a string 
IS
yesISP prefix 
A2
yesAdhese cookie prefix 
xb
yes(Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame).

iOS: iTunes ID

Android: package name

xc
yes(Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180]. 
xs
yes(Gateway specific) SHA1-encoded device ID 
xn
yes
(Gateway specific) video min duration 
xx
yes(Gateway specific) video max duration 
xk
yes(Gateway specific)

xk123

xd
yes(Gateway specific) 
xu
yes(Gateway specific) 
xi
yes(Gateway specific)

 

II
yesAdhese impression ID: unique ID per individual logged impression (even if part of json) 
gr
noAB test group

 

isno  
swno  
ID

yes

ID from I1 & I2 
AGyesdate of birth 
GEyesopenam_gender 
I1

yes

openam_amctxid 
I2yesopenam_uid 
srno  
dmyes

internal

 
dtnodevice type 
atnoarticle tags 
icnoincome class 
HRnopage url 
denodevice 
ognooptimalisation group 
lcnolily cookie 
stnosection name 
dnyesdni call configurationdnTrue
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