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This page describes the table columns of the different screens within the interface of Adhese. 

Campaign overview

Column name

Description

Advertiser company (Advertiser)

The name of the advertiser

Budget

The available amount of money

Campaign name

The name of the campaign

Clicks today

Today's number of clicks

Competing with RTB (RTB)

Denotes whether the campaign competes with Real-Time Bidding revenue

Created by

The user who created the campaign in Adhese

Creation date (Created)

The date the campaign is created in Adhese

Creatives status (C.)

The creative status of the campaign, indicates the number of uploaded creatives

CTR vs benchmark (CTR/Benchmark)

Compares the CTR of the campaign to the CTR of all other campaigns. This column presents a small horizontal bar chart in which the median CTR of all similar campaigns indicates the center. The distance of the campaign CTR to the median is indicated by the coloured bar. See the following images for more information.

The bar is green as the campaign CTR is far greater than the median

The bar is light green as the campaign CTR is slightly greater than the median

The bar is yellow as the campaign CTR is slightly less than the median

The bar is orange as the campaign CTR is less than the median

The bar is red as the campaign CTR is far less than the median

Delivery rate (DR)

The total number of impressions already served as a percentage of the expected impressions until now

eCPM vs benchmark (eCPM/Benchmark)

The eCPM of the campaign is compared to the eCPM of all other campaigns. This column presents a small horizontal bar chart. The median eCPM of all similar campaigns indicates the center. The distance of the campaign eCPM to the median is indicated by the coloured bar. See the following images for more information.

The bar is green as the campaign eCPM is far greater than the median

The bar is light green as the campaign eCPM is slightly greater than the median

The bar is yellow as the campaign eCPM is slightly less than the median

The bar is orange as the campaign eCPM is less than the median

The bar is red as the campaign eCPM is far less than the median

External key

External key of the campaign

From date (From)

Start date of the earliest starting booking

Header status (H.)

The Header status of a campaign, denotes if there are any problems with the Campaign header, such as a missing value

Impressions today

Today's number of impressions

Intermediary company

Name of the intermediate party

Internal ID

Internal ID of the campaign

Invoice client company (Invoice client)

The name of the company to whom the campaign is billed

Last edited date (Last edited)

The date the campaign is edited in Adhese for the last time

Media company

Name of the media company

Priority

The priority level of the campaign

Progress status (Progr.)

The Campaign progress status, the number of served impressions to the total number of desired impressions

Reached clicks

Total number of clicks already delivered

Reached impressions (Reached impr.)

Total number of impressions that are already served

RTBA button is shown when one or more bookings are in competition with RTB revenue. The button is light blue if only a selection of the campaign's bookings are in competition. The button is dark blue if all campaign's bookings are in competition.

Running status (Running)

The status of the campaign, denotes the health of a campaign's bookings

Stars status (S.)The star status of a campaign

To date (To)

End date of the latest ending booking

To reach unit (Unit)

Unit of the campaign's objective

To reach volume (Volume)

The volume the campaign should reach

Traffic status (Tr.)

Summary of traffic statuses, checks if everything is correct with respect to the attachment of a booking to a creative

Valid till

The date until an option is valid

Booking overview

Column name

Description

Booked unit

The unit of the booking's objective

Clicks today

Today's number of clicks

Clicks/Impressions (CTR)

The number of clicks as a percentage of the total number of impressions

Competing with RTB (RTB)Signifies whether a booking is in competition with RTB revenue or not, by denoting yes or no.

Creatives status (Cr.)

Indicates the number of creatives that are attached to the booking

Daily end time (End time)

Daily end time of the booking

Daily start time (Start time)

Daily start time of the booking

Delivery constraint (Constraint)

The applied frequency cap

Delivery method (Delivery)

The chosen delivery method of a booking

Delivery rate (DR)

The number of impressions already served as a percentage of the expected impressions until now

Effective cpm (eCPM)

The effective cost per thousand impressions of the booking

External key

External key of the booking

Format height

The height (in pixels) of the format's dimension

Format ID (Form. ID)

ID of the format

Format name

Name of the format

Format width

The width (in pixels) of the format's dimension

From date (From)

Delivery start date of the booking

Gross price

The gross price of the booking

Impressions today

Today's number of impressions

Inventory share (SH)

The percentage of the position's expected inventory that the booking takes up at the current hour of the day

Location

Name of the location

Location ID (Loc. ID)

ID of the location

Position

Name of the booked position

Position ID (Pos. ID)

ID of the booked position

Price

The unit price of the booking

Pricing calculation unit (Pricing)

The pricing type of the booking, such as CPM or CPC

Publication

Name of the publication

Publication ID (Pub. ID)

ID of the publication

Rate

The applied commission percentage

Reached clicks

Total number of clicks already delivered

Reached impressions (Reached)

The number of impressions already served

Running status (Running)

The status of a booking, denotes the health of a booking

Stars status (S.)The star status of a booking

Targeting

The applied targeting parameters

To date (To)

Delivery end date of the booking

To reach volume (Booked)

The volume the booking should reach

Wave

ID of the rate where the commercial products belong to

The Wave functionality is client-specific.

Creative overview

Column name

Description

Clicks today

Today's number of clicks

Clicks/Impressions (CTR)

The number of clicks as a percentage of the total number of impressions

Format

The type of format

Format ID (Form. ID)

The ID of the format

Height

The creative's height (in pixels)

Impressions today

Today's number of impressions

Last modified

The last time the creative was edited

Name

Name of the creative

Size

The file size of the creative

Stars status (S.)The star status of a creative

Width

The creative's width (in pixels)

Traffic tab

Column nameDescription
#ID of the booking
PositionPosition's name of the booking
TargetingTargeting properties of the booking
StartStart date
EndEnd date
Ext. keyExternal key
#ID of the creative
NameName of the creative
FormatFormat of the creative
Last modifiedLast modification date

Delivery overview

Column name

Description

Booked unit

The unit of the booking's objective

Campaign

Name of the campaign

Campaign ID (#C.)

ID of the campaign

Clicks/Impressions (CTR)

The number of clicks as a percentage of the total number of impressions

Competing with RTB (RTB)Signifies whether a booking is in competition with RTB revenue or not, by denoting yes or no.

Creatives status (Cr.)

Indicates the number of creatives that are attached to the booking

CTR/benchmark

The CTR of the booking is compared to the CTR of bookings that are booked at the same position.

Daily end time (End time)

Daily end time of the booking

Daily start time (Start time)

Daily start time of the booking

Delivery constraint (Constraint)

The applied frequency cap

Delivery method (Delivery)

The chosen delivery method of a booking

Delivery rate (DR)

The number of impressions already served as a percentage of the expected impressions

eCPM/benchmark

The eCPM of the booking is compared to the eCPM of bookings that are booked at the same position.

Effective CPM (eCPM)

The effective cost per thousand impressions of the booking

External key

External key of the booking

Format height

Height of the format's dimension (in pixels)

Format ID (Form. ID)

ID of the format

Format name (Format)

Type of format

Format width

Width of the format's dimension (in pixels)

From date (From)

Delivery start date of the booking

Gross price

The gross price of the booking

Inventory share (SH)

The percentage of the position's expected inventory volume that the booking takes up at the current hour of the day

Location

Name of the location

Location ID (Loc. ID)

ID of the location

Position

Name of the booked position

Position ID (Pos. ID)

ID of the booked position

Price

The unit price of the booking

Pricing calculation unit (Pricing)

The pricing type of the booking, for example CPM

Priority

Priority level of the campaign

Publication

Name of the publication

Publication ID (Pub. ID)

ID of the publication

Rate

The applied commission percentage

Reached clicks

Total number of clicks already delivered

Reached impressions (Reached)

The number of impressions already served

Running status (Running)

The status of the booking, denotes the health of a booking

Stars status (S.)The star status of a booking

Targeting

Applied targeting parameters

To date (To)

Delivery end date of the booking

To reach volume (Booked)

The volume of impressions or traffic the booking should reach

Inventory overview

Column name

Description

Campaign

Name of the campaign

Campaign ID (#C.)

ID of the campaign

Cumulative impressions (Cumulative)

The number of impressions (of a competitive booking with a higher campaign priority) that gets delivered first before the selected campaign will deliver

Format ID (Form. ID)

ID of the format

Format name (Format)

Type of format

From date (From)

Start date of the booking's delivery

Impressions

Total number of impressions that are already served

Location

Name of the location

Location ID (Loc. ID)

ID of the location

Position ID (Pos. ID)

ID of the position

Priority

Priority level of the campaign

Publication

Name of the publication

Publication ID (Pub. ID)

ID of the publication

To date (To)

End date of the booking's delivery

Rate cards

Administration screen

Rate cards screen

Column nameDescription
NameName of the rate card
ActiveStatus of the rate card
Valid fromStart date of the rate card's validity period
Valid tillEnd date of the rate card's validity period

Rates screen

Column nameDescription
UMA idA shortened code for a specific rate or tariff that is used as an agreement between agencies and publishers
NameName of the rate
FormatsFormats that belong to the rate
UnitThe to reach unit, e.g. impressions or clicks, of the rate's objective
PricingThe pricing model, e.g. cpm or cpp
TariffThe tariff of the pricing model

Commercial products table

Column nameDescription
PublicationName of the publication
PositionName of the location
FormatName of the format
ShareThe distribution of impressions, relative to other commercial products within the rate
To Reach Unit (Unit)The objective's unit, e.g. clicks or impressions
Minimum volume (Min vol.)The minimum volume of impressions, clicks, etc. the commercial product should obtain
Maximum volume (Max vol.)The maximum volume of impressions, clicks, etc. the commercial product should obtain
Delivery method (Delivery)The chosen delivery method, e.g. auto or SOV
Delivery parameter (Param.)The delivery percentage, if SOV is the delivery method

Minimum hours (Min h.)

The minimum duration of the validity period
Maximum hours (Max h.)The minimum duration of the validity period

Offer and option screen

Financial tab

Table columnDescription
Wave IDID of the wave
RateName of the rate
UMA idA shortened code for a specific rate or tariff that is used as an agreement between agencies and publishers
TariffThe applied tariff of the pricing model
PricingThe pricing model, e.g. cpm or cpp
Time periodFor the cpp pricing model, the pricing time value and unit
Start dateStart date of the campaign
End dateEnd date of the campaign
QuantityQuantity of the rate
BudgetThe quantity of the rate multiplied with the tariff

Available rates table

Table columnDescription
UMA idA shortened code for a specific rate or tariff that is used as an agreement between agencies and publishers
NameName of the rate
FormatFormats that belong to the rate
To Reach UnitThe to reach unit, e.g. impressions or clicks, of the rate's objective
PricingThe pricing model, e.g. cpm or cpp
TariffThe applied tariff of the pricing model
Time valueFor the cpp pricing model, the pricing time value
Time unitFor the cpp pricing model, the pricing time unit, i.e. day or hours

Alerts

Alerting overview

Table columnDescription
IDID of the alert
RecipientsPersons who will receive the alert
NameName of the alert
WhenWhen al alert is checked
TriggersWhat event triggers the alert

Mail template overview

Table columnDescription
IDID of the template
NameName of the mail template
UsesThe number of times the template is applied to an alert
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