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Each template can contain several parameters. There are two sets of parameters.

  1. The first set of parameters contains all elements of an uploaded creative and the campaign and booking it belongs to, such as the exact dimensions of an uploaded file and metadata. Refer to the Appendix Parameters for templates and Advar templates for an overview of the available parameters.
  2. The second set contains all elements of a request. It is possible to use all request properties as content in a template. For instance, you can display the name of your visitor within your creative if the call to the ad server contains this parameter (and if the value of the name is available, of course).
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