Each template can contain several parameters. There are two sets of parameters.
- The first set of parameters contains all elements of an uploaded creative and the campaign and booking it belongs to, such as the exact dimensions of an uploaded file and metadata. Refer to the Appendix Parameters for templates and Advar templates for an overview of the available parameters.
- The second set contains all elements of a request. All request properties can be used as content in a template as well. For instance, you can display the name of your visitor within your creative if this parameter is added to the call to the ad server (and if the value of the name is available, of course).