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It is possible to apply a template at the level of a creative or a position. You can combine both levels. 

Creative templates

A creative template is a piece of code that wraps around a certain creative or format such as an expandable leaderboard – independent of the position. The piece of code enables, for example, the expandable functionality of a leaderboard that a user interaction triggers.

Position templates

A position template is a piece of code that wraps around a specific position. Therefore it also wraps around all ads that the position serves – independent of the creative or format. For example, a position template can always add the word "Advertisement" or "Sponsored" or add extra elements like a coloured border or frame. 

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