Visitors can protect their online privacy by means of a number of browser settings. Today, it is common that browsers offer the possibility to prevent new cookies from being installed and to delete existing cookies. Adhese uses a cookie for the purpose of data analytics and frequency capping. This cookie contains a unique value to identify a given user.
It is important to know that the above privacy settings disable the correct identification of unique visitors. Therefore, visitors who do not accept cookies are not taken into account for campaigns which have a frequency cap. The default Adhese setting is that campaigns with a frequency cap will not be served to the group of visitors that do not accept cookies.