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The Traffic status denotes whether each booking of a campaign is attached to a creative. You can find the Traffic status as a distinct table column in the Campaign overview that summarizes the Traffic status of all bookings. 

The Traffic status can have one of the following two states:

  • OKEverything is fine, each booking is attached to at least one creative.
  • Not OKProblems are occurring, at least one booking is not attached to a creative.

Each campaign has its own Traffic tab. All existing or non-existing connections between a booking and creative are shown here. If the Traffic status indicates a problem, the Traffic tab clarifies where necessary attachments are missing.


Select the No material or not coupled button in the campaign filter of the Campaign overview to highlight only the campaigns with no uploaded creatives or coupled creatives.

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