Skip to end of metadata
Go to start of metadata


After a creative has been saved, you can traffick it with a booked position. It is possible to attach multiple creatives to one booking or to assign a creative to multiple booked positions.

To traffick bookings and creatives with each other:

  1. Go to the Campaign overview. Click Campaigns in the left navigation menu of Adhese.
  2. Click the campaign for which you want to traffick bookings and creatives. This opens the Header tab of the campaign.
  3. Click the Traffic tab. This opens the Traffic screen of the campaign.

Campaign traffic screen - click for a larger view

The left column shows the campaign's bookings. The coloured number next to each booking indicates the number of creatives that are attached to the booking.

The right column shows the uploaded creatives. The coloured number next to each creative indicates the number of bookings that are coupled to each creative.

When hovering over a booking in the table, the creatives that can be selected (as they match the booking's position) are highlighted. And, when hovering over a creative in the table, the bookings that can be selected are highlighted.

Campaign Traffic screen - click for a larger view

If bookings and creatives are already combined with each other, the Traffic tab will indicate which combinations are existent when hovering over the table. 

Campaign traffic screen - click for a larger view

Attach a creative to a booking

To add a creative to a booking:

  1. Select a booking in the campaign's Traffic tab. This opens the Booking traffic tab.
  2. In the right column and next to the number indicating the amount of bookings a creative is assigned to, a button indicates whether a combination exists ("ON") or not ("OFF"). This button connects a creative to a booking.
    Booking Traffic screen - click for a larger view
    To connect a creative to the booking, click the OFF button. The button's text changes from OFF to ON and an arrow will denote the link between the booking and creative.
    Booking Traffic screen - Click for larger view
  3. If you want to add an additional creative to the booking, repeat step 2.
  4. If you want to disconnect a creative from the booking, click the ON button. The button's text will now change from ON to OFF again.

Weight per creative

If multiple creatives are attached to one booking, a button denoting the weight is shown between the ON/OFF button and "</>" button.

Weight per creative - click for larger view

The weight of a creative indicates how the delivery is distributed relative to other creatives attached to the same booking.

By default, each attached creative has the same weight. If two creatives are attached, each will be displayed half of the time. If three creatives are attached, each will be shown 33% of the time.

To change the distribution among the creatives:

  1. Click the weight button, this opens the Weight per creative modal window.
    Determine the weight per creative 
  2. Enter an integer number to adjust the weight.
  3. Click the Save button.

Assign a booking to a creative

To assign a booked position to a creative:

  1. Select a creative in the campaign's Traffic tab. This opens the creative's traffic tab.
  2. In the left column and next to the number indicating the amount of creatives attached to a booking, a button indicates whether a combination exists ("ON") or not ("OFF"). This button assigns a booking to a creative.
    Creative traffic screen - click for larger view
  3. To assign a booking to the creative, click the OFF button.The button's text will change from OFF to ON and an arrow will denote the link between the booking and creative.
    Creative traffic tab - click for larger view
  4. If you want to assign an additional booking, repeat step 3.
  5. If you want to disconnect bookings and creatives from each other, click the ON button. The button's text will now change from ON to OFF again.

Exact formats

Creatives cannot be attached to a booking when the dimensions of the creative and the booked position do not match. However, there are exceptions. For instance, the skyscraper format (120x600) can be attached to a wide skyscraper position (160x600).

How to select only exact matches - click for a larger view

If you only want to view creatives that have the same dimensions as the selected booking, click the Only exact matches button above the booking table in the Booking traffic tab.

How to select only select matches - click for a larger view

  • No labels