Different kinds of creatives can be uploaded in Adhese. The following format types are supported:
- Image files (JPG, GIF, or PNG)
- Flash or SWF files
- HTML5 files
- Video files (MP4 and FLV)
- Audio files (MP3 and MPEG)
Besides, Adhese introduced its own format to facilitate the creation of complex creatives: Advar. Advar templates can take many forms (as they are custom), such as video advertising formats, text ads, or content.
It depends on the client which fields are compulsory to complete. To save a creative, it is required to choose a format. If a compulsory field is not filled in, a creative can still be saved and the compulsory fields will be set to their default value.