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Refer to Table columns in the data mining reports for an reports to overview and definition of define the data mining report table columns.

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Info

To customize the header background color colour of Excel reports, contact Support.

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You can create an invoice report for each month. This report contains information about the number of impressions and clicks for each combination of a publication and priority combination.

To create an Adhese billing revenue report:

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The last row of the Adhese billing report shows the number of erroneous requests. Erroneous requests are ad requests for which no corresponding position (i.e., the combination of a location and a format) exists in Adhese. In most cases, the location does not exist in Adhese. To create a missing location, click here. It is also possible that the client has changed the structure of the location URL structure (namely how the page is recognized).

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The revenue report per position contains the most essential performance figures, such as the CTR and revenue, for each position on the selected publication(s) and within the selected month(s). This means that when a booking ran on the selected publication and started before the end of the selected months or ended after the start of the first selected month, its impressions and clicks served in the selected period are included in the report.

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This report shows the number of unique visitors, available impressions, reached impressions , and clicks for each format of the selected publication(s) and the selected month(s). Also, the number of impressions, contacts, and clicks are separately distributed using the priority (for example, paying, exchange, or inhouse).

To create an a Monthly inventory report:

  1. Click Datamine in the left navigation menu. This opens the Datamine screen.
  2. Click Monthly inventory.
  3. In the Publication field, select one or more publications from the list and click the Save button.
  4. Choose a month from the Period drop-down.
  5. Tick the box to include channels in the report.
  6. Click the Download as Excel file button.

With this report, you can calculate the fill rate of a position. The fill rate is the percentage of the position's volume that was sold. Create a report, but do not tick the Include channels in report box. To calculate the fill rate, divide the number of sold impressions (column X) by the position's volume (column F).

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The Monthly inventory per country report divides the number of monthly impressions by the selected countries and aggregates the impressions of the non-selected countries' impressions. The report also shows the average number of daily contacts for the selected period. 

To create an a Monthly inventory per country report:

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This report shows the overall average CTR per contact and per impression , for the selected formats and publications. The number of impressions, contacts, and clicks are displayed as well.

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This report shows the average CTR per contact and impression for the selected formats and all the locations within the selected publications' locations.

To create a Per location CTR benchmark report:

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