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This page describes the table columns of the Adhese client reports from the Documents tab

Invoice report

The Invoice report contains information about the cost price of a campaign and, if applicable, about the rate card. For each booking, the Invoice report contains the following figures:

Column nameDescription
FromStart date of the booking
TillEnd date of the booking
Price typeChosen tariff type, e.g. CPC or CPM
ImpressionsNumber of booked impressions
RateTariff of the pricing model of the rate card
ValueFinancial value of the booking
DiscountApplied discount or surplus
Total budgetTotal financial value of the booking, that takes the discount or surplus into account
Wave idID of the rate (.xls file only)

The Invoice report concludes with a summary that takes all bookings into account and provides a total campaign cost price that includes VAT. 

Campaign report

The Campaign report contains the following figures about the campaign and its individual bookings:

Column nameDescription
BookingName of the booking
FromStart date of the booking
TillEnd date of the booking
BookedThe to reach volume
Contact/DayThe total number of contacts
ImpressionsThe total number of impressions

Clicks

The number of clicks
Click rateThe click-through rate

Campaign profiling report (deprecated)

The Campaign profiling report contains campaign performance data for each individual booking and its profile targets. For each booking, the data is divided for each device type the visitor uses to access the publication: desktop, tablet, or phone.

The Campaign profiling report is deprecated and will be removed.
The Campaign profiling report contains the following figures for each individual booking and its profile targets:
Column nameDescription
PublicationName of the publication
ProductName of the location
FormatName of the format
Creative nameName of the creative
LanguageThe value of the language targeting variable
CountryThe value of the country targeting variable
RegionThe value of the region targeting variable
AgeThe value of the age targeting variable
GenderThe value of the gender targeting variable
Sexual orientationThe value of the sexual orientation targeting variable
RelationshipThe value of the relationship targeting variable
EducationThe value of the education targeting variable
CityThe value of the city targeting variable
CityGroupThe value of the city group targeting variable
BrandThe value of the brand targeting variable
InterestThe value of the interest targeting variable
PlatformThe value of the platform targeting variable, for example phone, tablet, or desktop
ContactsTotal number of contacts or unique visitors
ImpressionsTotal number of impressions
ClicksTotal number of clicks
FromStart date
TillEnd date

Campaign report per position

Column nameDescription
BookingID of the booking
Netto price 
PublicationName of the publication
ProductName of the location
FormatName of the format
FromStart date
TillEnd date
BookedThe to reach volume of the booking
Contacts/DayThe number of contacts for the position
ImpressionsThe number of impressions for the position
ClicksThe number of clicks for the position
Click rateThe click-through rate of the position
Wave IDID of the wave
PublisherName of the publisher

Campaign actions report per position (optional)

Column nameDescription
PublicationName of the publication
Position IdID of the position
Position nameName of the position
Location NameName of the location
Format NameName of the format
Booked Position IdID of the booked position
Booked PublicationName of the booked publication
Booked Position NameName of the booked position
Booked Location NameName of the booked location
Booked Format NameName of the booked format
DateThe date of the day the events were measured
Traffic IdThe ID that denotes the connection between a creative and a booking
Creative IdID of the creative
Booking IdID of the booking
EventThe type of event: log (request) or track (impression measurement, additional data ). For more information, refer to Impression measurement
ActionThe (optional) label of the track event
ValueThe (optional) value of the (optional) label of the track event
ImpressionsThe number of impressions
ContactsThe number of contacts or unique visitors

Video report spreadsheet

Global View

 Column NameDescription
CampaignName of the campaign
Booking

Name of the booking(s)

CreativeName of the creative(s)
FromBegin date
TillEnd date
StartNumber of impressions
FirstQuartilePercentage of first quartile views
MidPointPercentage of midpoint views
ThirdQuartilePercentage of third quartile views
Complete

Percentage of completed views

ClicksThe number of ad clicks

 

Detail view

 Column NameDescription
DateAll dates in the campaign
Creative IdID of the creative
CreativeName of the creative
Booking IdID of the booking
BookingName of the booking
StartNumber of started impressions
FirstQuartileNumber of impressions first quartile
MidPointNumber of impressions at midpoint
ThirdQuartileNumber of impressions third quartile
CompleteNumber of impressions complete
ClicksThe number of ad clicks
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