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A clickTAG is a parameter used in Flash banner ad creatives. The parameter is a variable that defines the URL of the landing page from the markup code. A clickTAG makes it possible for an advertiser to see and modify the URL without a Flash developer.

Before we explain how to add a clickTAG, some important notesThe ONLY correct way to write clickTAG is clickTAG;

  • in ActionScript 2 you refer to the clickTAG variable as _root.clickTAG;
  • in ActionScript 3 you refer to the clickTAG variable as root.loaderInfo.parameters.clickTAG;
  • Never give a variable or movie clip a name like clicktag, clickTag, … ;
  • There is no need to check if the clickTAG contains 'http:' or 'https:';
  • We suggest to not use the ExternalInterface functionality as ad blockers may block them.

To add a clickTAG to your ad correctly, follow the following steps:

  1. Make your ad.
  2. Add a new layer on top of all the other layers and name the new layer "clickTAG". To add a new layer, do one of the following:
    • Click the New Layer button at the bottom of the Timeline.
    • Select Insert > Timeline > Layer.
    • Right-click a layer's name in the Timeline and select Insert Layer from the menu.
      How to add a clickTAG
  3. Add a button, choose Insert > New Symbol.
  4. In the Create New Symbol dialog box,
    • Enter a name for the button in the Name field
    • And select Button in the Type drop-down.
      How to add a clickTAG
  5. Insert a new keyframe. Do one of the following:
    • Select Insert > Timeline > Keyframe.
    • Right-click the Hit frame and select Insert Keyframe from the menu. 
      How to add a clickTAG
  6. Draw a rectangle the size of your ad (or alt+click with the rectangle tool selected). Do not worry about the fill colour and border as the rectangle won't be visible.
    How to add a clickTAG
  7. Go back to Scene 1.
    How to add a clickTAG
  8. Select the "clickTAG" layer.
  9. Drag the newly created button on the stage and align it again. Again, do not worry about the colour as it won't be visible when published.
    How to add a clickTAG
    How to add a clickTAG
  10. Access the Property inspector (Windows > Properties) and give the button an instance name, for example "clickTAGbutton".
    How to add a clickTAG
  11. Make sure it covers all the animation frames if you use a frame based animation.
  12. Add a script layer.
  13. Add one of the following code snippets to the script layer:
    • actionscript 2

      button.onRelease = function(){? getURL(_root.clickTAG, "_blank");? }
    • actionscript 3

      button.addEventListener(MouseEvent.CLICK, function(e:Event){? navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG), "_blank");? });

      Replace 'button' with the instance name you have given the button.

  14. Debug and test your creative.
  15. You are done. Your ad contains a clickTAG now.

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