Advertisers or advertising agencies often work with their own ad servers. Adhese enables the implementation of third-party ad tags from multiple third parties or external ad servers and networks. Refer to the List of third-party ad servers and marketplaces for an overview of third-party ad servers.
To add a third-party tag:
Specify the details of the creative under the following headings:
Adhese checks the code when the creative is saved. If Adhese recognises the external server and its specific code, Adhese will process it and adjust it accordingly. The adjusted code will appear in the Parsed code and Parsed for JSON fields.
If Adhese does not automatically recognise and parse the third-party tag, the unaltered third-party tag is copied.
It is essential to add the correct Adhese tokens within the placeholders of the provided third-party tag code. This enables Adhese to parse the code correctly and track impressions and clicks accurately to reduce third-party discrepancies in reporting. Adhese will replace placeholders when the third-party tag is recognised. If not, replace a timestamp placeholder with %n and a click-tracking placeholder with %c. Adhese will then replace this with the corresponding values while saving the creative. For example, a third-party tag could look like this:
<script src="https://someadserver.com/ad/1234-223-dde22-click-timestamp"> </script>
When you paste the correct tokens within the corresponding placeholders, the third-party tag will look like this:
<script src="https://someadserver.com/ad/1234-223-dde22-%c-%n"> </script>
Adhese will parse the code correctly and replace the %n and %c with the specific creative and campaign values when pasting the above line in the Original code field.
Adhese gives a warning when you try to paste an HTTP URL instead of an HTTPS one.
|Do not forget to save the creative. Click the Save button in the upper right corner of the Creative header.|
You have the option to save the booking by clicking on the Save button. When clicking the arrow next to this button, several saving options become available in a drop-down menu:
If a third-party tag consists of more than one file, you can add these extra files to the third-party tag. After a format is selected, a new section becomes available: Upload files. Five buttons that make it possible for you to upload up to five extra files appear.
After a format is selected, you can upload the main file of the creative. You have to save the main creative before you can upload the additional creative(s). An additional creative is a variant of the main creative, e.g. images with different dimensions for different platforms. For more information about how to upload additional creatives, refer to Additional creatives.
After the tag is inserted and the creative is saved, a visual preview of the creative will appear. Check if there are no errors.
You can switch between the actual size of the creative and its thumbnail. To show the actual size, click the [ show actual size ] link or click the [ show thumbnail ] link to show the thumbnail.
If the tag contains an action script with an HTTP request, various browsers may block the preview because the Adhese interface connects through HTTPS. It depends on the kind of browser what should be done to preview the creative:
After the third-party tag is inserted and saved, you can preview the creative in its context. Use this feature to check if there are no errors (see the next paragraph: Checking the URL of the uploaded creative). We recommend checking the live preview in more than one browser. No impression will be taken into account while previewing a creative in the live-preview mode. For more information about live previewing a creative, refer to Live preview a creative.
The majority of third parties enable Adhese to display a preview or live preview.
A preview link will only be available if there is a booked position with the same dimensions as the format.
The URL of the live preview can be copied and forwarded to the client of the campaign to check if the creative is shown how the client wants the creative to be displayed.
After you have uploaded and saved the third-party file, the URL of the landings page needs to be verified. To verify the URL:
A new page is opened, and if the URL is correct, the following message will appear:
If the above message does not appear, Adhese does not measure any clicks. Refer to Clicks for more information about possible solutions.